ICF PCC
EXECUTIVE COACH
I am not the coach who will tell you what you want to hear.
I am not the coach who will tell you what you want to hear.
ICF PCC
EXECUTIVE COACH

Radical honesty can be deeply intimidating. 

But it also makes you feel alive — kicking, screaming, fighting.

How many times in your professional life has someone genuinely invited you to drop the mask?

Because this is the moment dropping the mask became non-negotiable.

The AI Revelation

Eighteen months ago, something shifted.

Wall Street and the corporate world began selling you the worst copy of marketing ever created about AI:

Fear.

Nobody is selling you the truth underneath it — the debt, the layoffs dressed as strategy, the fact that the people in charge are improvising in real time, wearing the corporate politically correct mask.

You feel it. They will not name it. That is the gap.

Tools were never the problem.

The real question is the one nobody is asking:

What humans discovered about themselves in this mess.

My role

Me being the Change Broker:

I am here to negociate with:

01

You being wired to survive. Not to improve.

02

Your Survival mode which is not weakness but biology.

03

The fact that nobody promised you would keep breathing if you changed.

04

Patterns you built to survive that are now keeping you stuck and small.

Challenging you by:

— Names what others won’t

— Says what leaders avoid

— Asks what matters

— Refuses the polite version

01

WHAT YOUR BODY LANGUAGE TELLS ME

I read your body before I read your résumé. I learned to do that long before any boardroom.

02

AI: THE CONVENIENT EXCUSE

AI didn’t create new problems. It exposed the ones we’d been avoiding for decades.

03

PUTTING THE MASK DOWN

Performing eats leaders alive. Taking the mask off is not vulnerability theater — it is the only honest move left.

04

YOUR EDGE IS HUMANITY

What happens when the people with power become more honest, more self-aware, more human.

IN NUMBERS

ICF PCC Certified Coach

20+
Years
2000+
Hours of Coaching
Biology Degree
BEHAVIORAL / EVOLUTIONARY SCIENCES
4
Continents
3
Languages
Tikkun Olam
1
parrot

THE PROGRAM

What working together actually looks like.

A 12-session Human Leadership Program. Three months. Designed to close the gap between corporate goals and personal leadership potential in a time of profound adversity.

SESSION ONE

MID-PROGRAM

CLOSING

Where you actually are

The Hard Work

Where you will be

Not where the LinkedIn bio says you are. Not where the org chart says. Where you actually are — including the parts you have stopped naming.

Connecting your values to your decisions. Your decisions to your team. Your team to the bottom line. The chain that most leadership coaching skips.

A practiced capacity to read what is hiding under the décor of your own decisions. The work continues without me.

SESSION ONE

Where you actually are

Not where the LinkedIn bio says you are. Not where the org chart says. Where you actually are — including the parts you have stopped naming.

MID-PROGRAM

The Hard Work

Connecting your values to your decisions. Your decisions to your team. Your team to the numbers. The chain that most leadership coaching skips.

CLOSING

Where you will be

A practiced capacity to read what is hiding under the décor of your own decisions. The work continues without me.

So... three questions worth answering before we decide to work together.

01

How I work

— Not Politically Correct
— Straight shooter
— Cares deeply
— Will make you laugh

02

Who I work with

— Directors
— VPs
— C-suite leaders
— In global tech & startups

03

Where I work

— North America
— Europe
— Middle East
— Asia

My clients come to me for one reason:
they are done with the polite version of themselves.

Discovery call. 30 minutes. Selective by design.

About Tali

Born sitting between worlds.

Hungarian father. Tunisian mother. Persian husband. Born in the Middle East, raised in France, now back in the Middle East.

A biology teacher turned Marketing Executive turned ICF-certified executive coach.

My entire life has been spent learning to read what was hiding under the décor — in corporate rooms across four continents.

Background

Biology Teacher → Marketing executive → Executive Coach

Languages

English, French, Hebrew (and two others if you insist)

Clients

Directors, VPs, C-suite in global tech & startups

Mission

Tikkun Olam — Repairing the World. One executive at a time.

Home

A parrot, two rabbits, three sons, and incidentally — a husband

About Tali

Born sitting between worlds.

Hungarian father. Tunisian mother. Persian husband. Born in the Middle East, raised in France, now back in the Middle East.

A biology teacher turned Marketing executive turned ICF-certified executive coach.

My entire life has been spent learning to read what was hiding under the décor — in corporate rooms across four continents.

Background
Biology Teacher→Marketing Executive→Executive Coach

Languages
English, French, Hebrew (and two others if you insist)

Clients
Directors, VPs, C-suite in global tech & startups

Mission
Tikkun Olam — Repairing the World. One executive at a time.

Home
A parrot, two rabbits, three sons, and incidentally — a husband

Join the conversation

Ready to stop hearing what you want to hear?

Follow along on LinkedIn and YouTube — where I share the conversations that actually matter.

⚠️ Warning: side effects may include brutal self-awareness, unexpected laughter, and the unsettling feeling that you’ve been thinking about this wrong for years.

© 2026 Tali Schwartz · International Executive Coach 

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