Tali Schwartz
ICF PCC  ·  Executive Coach
I am not the coach who will tell you what you want to hear.
I am the coach who will

ask you to take the

corporate mask off.

I am the coach who will

tell you what nobody in

your org chart dare to.

Without looking at life with pure honesty, you are literally leaving money on the table. Scary? Yes. Counterintuitive on the corporate playground? Definitely. And yet — you will wake up in the morning, jumping out of bed, with a deep feeling of being alive, kicking, screaming, fighting for something real.  

Directors, senior directors, VPs, C-suites, founders. 
It’s a place where we cut to the chase, get to the point fast.  

And it is definitely the place where you stop bleeding money.

AI is not a Technological Revolution. It is a Human Revelation.

And it is kicking so many executives exposing challenges the corporate world swept under the rug for decades.

1

Core values are not a theoretical concept

I am sitting in front of a brilliant VP. 20 years on the playground. But with a very expensive managing style. His team has the worst turnover possible. And he is clueless why.

He doesn’t connect the dots, between  disconnection from his own core values, his team not believing his voice and him bleeding money.

2

The lack of alignment between the boardroom and the ground floor

You tell me your week is 80% strategy, 20% tactics. After taking a look at your calendar, we discovered a 30% strategy. On a good week. Your team ratio is even worse.

Most CEOs, VPs and directors are good strategists. But the gap between strategy and ground floor is where your bottom line dies.

3

AI without strategy is just expensive noise.

An individual contributor in one of the S&P 500 companies. A week of loud corporate messages about learning AI tools. Small lacking detail: no list of precise tools to use.

Her manager. And the Director. And the VP. Three levels of management with no answer about which AI tools to serve their strategy.

My Role

I am coaching the executive. But at director or VP level, you are never just coaching the individual, you are coaching the pyramid below.

01

Looking behind the surface

YOUR BODY LANGUAGE

I read your body before I read your résumé. I learned to do that long before any boardroom.

02

Saying what leaders avoid

AI: THE CONVENIENT EXCUSE

AI didn’t create new problems. It exposed the ones we’d been avoiding for decades.

03

Refusing the polite version

PUTTING THE MASK DOWN

Performing eats leaders alive. Taking the mask off is not vulnerability theater — it is the only honest move left.

04

Asking what make a real difference

YOUR EDGE IS HUMANITY

What happens when the people with power become more honest, more self-aware, more human.

01

YOUR BODY LANGUAGE

I read your body before I read your résumé. I learned to do that long before any boardroom.

02

AI: THE CONVENIENT EXCUSE

AI didn’t create new problems. It exposed the ones we’d been avoiding for decades.

03

PUTTING THE MASK DOWN

Performing eats leaders alive. Taking the mask off is not vulnerability theater — it is the only honest move left.

04

YOUR EDGE IS HUMANITY

What happens when the people with power become more honest, more self-aware, more human.

IN NUMBERS

ICF PCC Certified Coach

20+
Years
2000+
Hours of Coaching
1
EVOLUTIONARY
BIOLOGY degree
4
Continents
3
Languages
Tikkun Olam
1
parrot

SESSION ONE

Where you actually are

Not where the LinkedIn bio says you are. Not where the org chart says. Where you actually are — including the parts you have stopped naming.

MID-PROGRAM

The Hard Work

Connecting your values to your decisions. Your decisions to your team. Your team to the numbers. The chain that most leadership coaching skips.

CLOSING

Where you will be

A practiced capacity to read what is hiding under the décor of your own decisions. The work continues without me.


She was consistently asking the right questions. She helped me navigate AI transformation, placing humans and people at the heart of it. She gave me tools I continue to apply and scale.


Caroline Duchamp

SEMEA Supplies Category Director — HP

LinkedIn · Verified client


She was meticulous and sharp in discerning the specific ways I could move to the next level. A data-backed, evidence-based approach. Highly recommended..…………………………….…..


 

Rachel Chia

Product GTM — Moloco | ex-HubSpot

LinkedIn · Verified client


She is both demanding and deeply human. An exceptional ability to quickly understand the core of complex challenges and create conditions for real progress.


Nicolas Otal

Owner’s Representative — Data Centers

LinkedIn · Verified client


She revealed deep-rooted behaviour patterns I hadn’t confronted before — and took me on a journey of self-discovery that helped me determine the kind of leader I want to be.


Malvika Menon

Creative Director / Copywriter — Ex-Meta, Tripadvisor

LinkedIn · Verified client

So... three questions worth answering before we decide to work together.

01

How I work

Not Politically Correct
Straight shooter
Cares deeply
Will make you laugh

02

Who I work with

Directors
VPs
C-suite leaders
In global tech & startups

03

Where I work

North America
Europe
Middle East
Asia

My clients come to me for one reason:
they are done with the polite version of themselves.

Discovery call. 30 minutes. Selective by design.

About Tali

Born sitting between worlds.

Hungarian father. Tunisian mother. Persian husband. Born in the Middle East, raised in France, now back in the Middle East.

A biology teacher turned Marketing Executive turned ICF-certified executive coach.

My entire life has been spent learning to read what was hiding under the décor — in corporate rooms across four continents. 

Background

Biology Teacher → Marketing executive → Executive Coach

Languages

English, French, Hebrew (and two others if you insist)

Clients

Directors, VPs, C-suite in global tech & startups

Mission

Tikkun Olam — Repairing the World. One executive at a time.

Home

A parrot, two rabbits, three sons, and incidentally — a husband

About Tali

Born sitting between worlds.

Hungarian father. Tunisian mother. Persian husband. Born in the Middle East, raised in France, now back in the Middle East.

A biology teacher turned Marketing executive turned ICF-certified executive coach.

My entire life has been spent learning to read what was hiding under the décor — in corporate rooms across four continents.

Background
Biology Teacher→Marketing Executive→Executive Coach

Languages
English, French, Hebrew (and two others if you insist)

Clients
Directors, VPs, C-suite in global tech & startups

Mission
Tikkun Olam — Repairing the World. One executive at a time.

Home
A parrot, two rabbits, three sons, and incidentally — a husband

Join the conversation

Ready to stop hearing what you want to hear?

Follow along on LinkedIn and YouTube — where I share the conversations that actually matter.

⚠️ Warning: side effects may include brutal self-awareness, unexpected laughter, and the unsettling feeling that you’ve been thinking about this wrong for years.

© 2026 Tali Schwartz · International Executive Coach 

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